# 🧠 1. Reinventing Learning

**How we’re reinventing the learning process.**

**Where it all began: Hardcover journals.**

We break down the *best content* in the world into *simple, actionable steps* to make them a part of your life’s *daily habits*. Our 15+ current products help people incorporate general wellness & fitness into their lives.

<figure><img src="/files/0etU8IzjIlNFDGkQH4tx" alt=""><figcaption></figcaption></figure>

People love this style of learning. It works. We’ve sold over 500,000+ journals to date, and are currently selling thousands more every week.

**🚀 How We're Expanding**

As an agile team, we can make anything, make it quickly, and make it well.

We showcased this when we worked with GaryVee. We took all of his content, created a 250-page Habit Nest journal for him, and his reaction was so powerful that we worked with him and his team directly to create the base of his newest book, *12 & a Half* (see page 195).

{% embed url="<https://www.youtube.com/watch?t=3621s&v=LVc0Qw1LSm4>" %}
**“I have never seen my thoughts, in textbook form, and you just handed it to me in that room an hour ago and I’m freaking the fuck out because I genuinely think we’re gonna put it out."**
{% endembed %}

We want to scale this — to do exactly what we did for Gary, but for other iconic content creators in the world. We want to become the practical, action-oriented version of Masterclass.

**📈 Future Growth**

We can do this for every great content creator in the world. We haven’t even scratched the surface of what’s possible.

We are reinventing the learning process, one small step at a time.

<figure><img src="/files/w5aLSJXdtDDhQpB46ocr" alt=""><figcaption><p>Two of our revenue streams</p></figcaption></figure>


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