# 🔥 The Phoenixes Manifesto

Our blueprint for building a wildly successful web2 and web3 business.

**We’re here to change the game.**

**We are:**\
1️⃣ Reinventing the learning process. \
2️⃣ Connecting with the best thinkers of the world. \
3️⃣ Building a rapidly scaling tech company. \
4️⃣ Creating the backbone of wellness & education in web3.

Let's break down the 4 primary elements of our web 2.5 business...

**But first, why you should bet on us:**

**We have:**\
📚 500k+ Habit Nest journals sold \
📖 Worked on GaryVee's most recent book (*12 and a Half*) \
💰 Over $10MM in sales (fully bootstrapped, never raised funding) \
📢 Over $2MM in ad spend \
🎙️ 1m+ podcast downloads (including Mark Cuban, Matthew McConaughey, Tony Robbins, etc.) \
📲 Published mobile app on iOS & Android \
🤘 Team of 12 absolute rockstars (full-time, fully doxxed) \
📧 100k+ newsletter subscribers

We did this all with nothing. 3 guys, $4k each of life savings put in. No funding raised. We’re scrappy, inventive, creative, and we *will* make something incredible in web3, just as we’ve done in web2 above.

**We are the Phoenixes.**

<figure><img src="/files/DoLGm3KmXBEyX07H0dSd" alt=""><figcaption><p>A Phoenix from the Voltaic faction</p></figcaption></figure>

Oh, and did we mention we went all-out on our art? More on this later…


# 🧠 1. Reinventing Learning

**How we’re reinventing the learning process.**

**Where it all began: Hardcover journals.**

We break down the *best content* in the world into *simple, actionable steps* to make them a part of your life’s *daily habits*. Our 15+ current products help people incorporate general wellness & fitness into their lives.

<figure><img src="/files/0etU8IzjIlNFDGkQH4tx" alt=""><figcaption></figcaption></figure>

People love this style of learning. It works. We’ve sold over 500,000+ journals to date, and are currently selling thousands more every week.

**🚀 How We're Expanding**

As an agile team, we can make anything, make it quickly, and make it well.

We showcased this when we worked with GaryVee. We took all of his content, created a 250-page Habit Nest journal for him, and his reaction was so powerful that we worked with him and his team directly to create the base of his newest book, *12 & a Half* (see page 195).

{% embed url="<https://www.youtube.com/watch?t=3621s&v=LVc0Qw1LSm4>" %}
**“I have never seen my thoughts, in textbook form, and you just handed it to me in that room an hour ago and I’m freaking the fuck out because I genuinely think we’re gonna put it out."**
{% endembed %}

We want to scale this — to do exactly what we did for Gary, but for other iconic content creators in the world. We want to become the practical, action-oriented version of Masterclass.

**📈 Future Growth**

We can do this for every great content creator in the world. We haven’t even scratched the surface of what’s possible.

We are reinventing the learning process, one small step at a time.

<figure><img src="/files/w5aLSJXdtDDhQpB46ocr" alt=""><figcaption><p>Two of our revenue streams</p></figcaption></figure>


# 🤝 2. Incredible Connections

&#x20;**The basis of our network: Our podcast**

We built our Habits & Hustle podcast to over 150+ episodes and millions of downloads. In doing so, we’ve built one of the craziest networks around us and our brand.

Some of our guests:

* Mark Cuban (ep 180)
* Matthew McConaughey (ep 98)
* Tony Robbins (ep 99)
* Tom & Lisa Bilyeu (Creators of Impact Theory & Quest Nutrition) (ep 5)
* Payal Kadakia (founder of ClassPass) (ep 159)
* Tony Horton (ep 139)
* Saeju Jeong (CEO & Founder of Noom) (ep 138)
* Chelsea Handler (ep 135)
* Mel Robbins (ep 134)
* James Altucher (ep 133)
* Gary Vee (ep 50)

<figure><img src="/files/kgasuFhDeSzfENttow19" alt=""><figcaption></figcaption></figure>

We have all our relationships at our fingertips and can reach near-anybody in the world we’d like.

We also have a source of constant, ongoing media attention funneling back to our brand and diversifying our revenue streams.

<figure><img src="/files/eyY67LxIut2CO1jxMJAI" alt=""><figcaption><p>Additional revenue stream from our podcast</p></figcaption></figure>


# 💻 3. Rapidly Growing Tech

**What we're building: A rapidly growing tech company.**

From the success of our hardcover journals and podcast, we built our Habit Nest mobile app. We’re leveraging our tech for mass-growth & recurring revenue. We’ve invested $500,000+ into building one of the most impactful, versatile learning platform (currently live on iOS & Android).

<figure><img src="/files/hBXJCiFLzyMUgsXdx0Ut" alt=""><figcaption><p>Previews of the Habit Nest mobile app</p></figcaption></figure>

Our plug and play digital platform brings life to our actionable content structure through animated videos, audio, and gamification via stats & badges, & more.

**Why is this app so powerful? 3 reasons:**

1. Has versatile backend that is built for content expansion.&#x20;
2. Allows for rapid testing to see what works at minimal cost.&#x20;
3. Provides a source of recurring revenue from app subscribers.&#x20;

<figure><img src="/files/VbYaBrJjmcFtGTLuUorJ" alt=""><figcaption></figcaption></figure>

**The coolest part? It’s web3 enabled.** This lets us partner with any current and future NFT project to grant them access to token-gated journeys. Of course, our Phoenix NFT holders always get lifetime access for free.

<figure><img src="/files/a76ZBgLLrcKCxwCplaR7" alt=""><figcaption></figcaption></figure>


# 🧱 4. Taking Over Web3

**Where we're going: Creating the backbone of wellness & education in web3.**

Here’s how we’re doing it:

**🎨 Beautiful, stunning, Disney-level art to build an unmatched brand/IP.**

<figure><img src="/files/QI7tzZcKHSEIh2e4ZkBu" alt=""><figcaption></figcaption></figure>

• 8 elemental factions, inviting you to find the one that speaks to your heart. \
• Incredible lore and backstory crafted by a professional writer. \
• Thousands of hand-drawn traits from 5 separate artists.\
• Hand-curated to give you a collection unlike any other.

<figure><img src="/files/VWPdzqoUpceF2DiELYan" alt=""><figcaption><p>A Legendary Phoenix from the Fire faction</p></figcaption></figure>

**🏅 Learn2Earn rewards for our holders.** \
In short: Take care of yourself and earn cool shit.

We are creating prize pools specifically for our Phoenixes holders, earned through engaging with our web3 wellness challenges & mobile app.

We’re building this system extremely thoughtfully by:

* **Minimizing botting:** We are deploying a combination of AI, token-gating, indirect rewards, and additional roadblocks that will greatly reduce botting.
* **Taking care of passive holders:** Even if you do not participate in our mobile app, you will still be rewarded with something
* **Incentivized holding & staking:** Users who hold their Phoenix NFTs for longer, especially from mint, receive bonus rewards.
* **Incentives for holding multiple Phoenixes:** There will be special incentives to hold multiple Phoenixes.
* **Gamified experience:** This won’t be boring.
* **\[👀 Redacted]**

**🤝 Instead of competing, we’re partnering.**&#x20;

<figure><img src="/files/1qzIDDIGuiSTw7nuiYWB" alt=""><figcaption></figcaption></figure>

Before even launching, we have secured 25 strategic partnerships with other NFT communities (and have a long waitlist for more). And no, these are not typical giveaway collabs.

In our partners’ Discords, we run daily engagement wellness challenges for their holders as a paid service.

**Why these partnerships are incredibly powerful:**

*Builds buying pressure for our Phoenixes NFTs.*

* Partners have to buy and hold 10 Phoenixes NFTs, in addition to paying us a monthly fee. This means the more partnerships we get, the more demand there will be for our Phoenix NFTs.
* Partners’ community members earn prizes for participating through two pools. 1. through their own project, and 2. through The Phoenixes Learn2Earn. But in order to receive the latter, they need to own a Phoenixes NFT.<br>

*Constant attention flow towards The Phoenixes.*

* We get our own Phoenixes branded Discord channels in our partners’ communities, having a powerful presence across web3.
* We interact with the most engaged users of web3 dail&#x79;**.**

*Creates a revenue stream that’s not dependent on secondary royalties.*

* We are being paid monthly to run this as a service, meaning we’re profitable from the get-go.&#x20;
* Projects are willing to pay because it is cheaper and a better experience for us to run this service rather than them hiring, training, and managing their own community engagement team.<br>

<figure><img src="/files/a3bQ7qM5cvBSwumsG6e1" alt=""><figcaption></figcaption></figure>

💪 **We’re building the central community around a 4 trillion dollar industry: wellness.**<br>

👋 **We’re early, which allows us to capture attention way easier and faster than when the rest of the world catches up.**<br>

💸 **We have a funnel to bring all of our new web2 customers to web3.**<br>

<figure><img src="/files/VZHPmqxTxu6jyX5UfrCy" alt=""><figcaption></figcaption></figure>

**Other things we have up our sleeves…**<br>

⚖️ **\[Redacted 1]**

🤺 **\[Redacted 2]**

🧠 **\[Redacted 3]**

📺 **\[Redcated 4]**

We are beyond fired up to make this project an unbelievable success. If you've read this far and are interested in what you've seen, chances are you'd fit in really well with the Phoenix family. Our mint details:&#x20;

**Mint Details:**&#x20;

**Price:** 0.049ETH \
**Supply:** 8888\
**Presale:** Tuesday, August 30th, 4pm PST\
**Public:** Tuesday, August 30th, 8pm PST

**Official Links:** \
<https://twitter.com/thephoenixesnft> \
<https://discord.gg/Vx49hpHs8H> \
<https://phoenixes.habitnest.com/>

We will \*not\* let you down if you bet on us and will do everything we can to make this project a huge success.

Did you enjoy this read and want to take a deeper look into our lore and the 8 elemental Phoenix factions? Check out our deep-dive here: <https://factions.habitnest.com>